(BPT) – From diaper malfunctions to mud puddle pile-ups, day-to-day parenting can get messy, but there’s one milestone parents will never forget, their first diaper blowout — the ultimate parenting rite of passage.

Carter’s, the most trusted brand of apparel exclusively for babies and young children, understands these parenting milestones and the emotions that come along with it, whether funny or frustrating. That’s why Carter’s has introduced “Blowout Insurance,” the first-ever parent protection plan for diaper mishaps.

“As a father, I have experienced my fair share of diaper failures, but over the years, I’ve learned that the best way to get through it is to laugh it off,” said Jeff Jenkins, executive vice president of global marketing at Carter’s. “Carter’s understands parents more than anyone and diaper blowouts are one of the most common parenting milestones. With Blowout Insurance, we hope to soften the blow and offer our customers an easy and rewarding way to replace their baby’s soiled clothes.”

To make these stinky situations more manageable, parents can follow a simple step-by-step process and submit claims via Carters.com/blowoutinsurance in exchange for gift cards to use toward refreshing your little one’s wardrobe this spring and making up for those once sweet, now soiled outfits.

Think you deserve to be rewarded? Simply follow the below steps:

• Step one: Head to www.carters.com/blowoutinsurance to submit your “claim”
• Step two: Next, fill the fields and describe your messy moment
• Step three: Carter’s “Oops adjusters” will process your “claim” and grant $10 gift cards via email

From March 16 and through April 9, the first 2,000 families to submit their Blowout Insurance “claims” will receive a $10 Carter’s gift card to use toward future purchases. While diaper blowouts may stink, Carter’s Blowout Insurance gives parents a dash of humor and rewards when faced with this messy milestone.

For more information on Carter’s Blowout Insurance, visit carters.com/blowoutinsurance. While there, check out the brand’s signature adorable baby apparel and accessories, all at an incredible value.