Correction: Davion Mintz becomes partnered with Reebok


Kentucky Wildcats guard Davion Mintz (10) shoots a three during the University of Kentucky vs. University of Kansas men’s basketball game at the Champions Classic on Tuesday, Dec. 1, 2020, at Bankers Life Fieldhouse in Indianapolis, Indiana. Kansas won 65-62. Photo by Michael Clubb | Staff

Barkley Truax

It’s safe to say that we’re fully immersed in the Name, Image and Likeness era.

We’ve seen everything from Alabama quarterback Bryce Young reportedly making nearly a million dollars, to Tennessee State’s commit Hercy Miller signing a multi-million dollar sponsorship deal with Web Apps America; now, it’s time for Kentucky to get in on the action.

Kentucky guard Davion Mintz joined the party as well, wasting little time partnering with Reebok, he announced on his Instagram story.

“[Kentucky players have] also taken on NIL, but haven’t just done great deals as individuals. They’re also doing things collectively, coming together to make sure that all players benefit,” Kentucky head coach John Calipari said on Twitter. “They’ve used the @KentuckyMBB brand and have achieved significant numbers in a short amount of time.”

This partnership will not allow Mintz to wear Reebok apparel and/or shoes during games as Kentucky’s NIL laws state that athletes may not wear competing brands. With Kentucky being a Nike school, the partnership will be expected to be an off the court partnership. 

Not only does Mintz have a partnership locked down, he’s also been active on Cameo, giving his fans video messages for 25 dollars. He’s one player that seems to have taken full advantage of the new rules for his final season. 

That doesn’t mean he’s the only one, however, as several other Kentucky men’s basketball players have signed deals as well. Kellan Grady partnered with iSlide to produce UK sandals, Dontaie Allen signed a clothing deal with The Players Trunk and Keion Brooks partnered with Pro Camps U and G3 College for basketball camps and events, to name a few. 

“They all know that their brand and value will ultimately be decided between the white lines!” Calipari said. “That has always been the case here and it’s why our players have earned $3 billion in NBA contracts. The brand will always be WINNING!”


Davion Mintz has not signed with Reebok. His Instagram story stated that he has partnered with the company in some fashion.