Bows-N-Ties creates collection for fraternities


Bows-N-Ties is an accessory company that sells neckties, bowties, cufflinks, tie bars, pocket squares and scarves, now featuring a fraternity collection. 

Cathryn Perini

Fraternity men must look no further for all of their fashion needs; Bows-N-Ties has them covered.

Bows-N-Ties is an accessory company that sells neckties, bowties, cufflinks, tie bars, pocket squares and scarves for men and women. The company is based in the South of Market, or SoMa, district in San Francisco.

Recently, Bows-N-Ties has been specifically targeting fraternity members with its new Greek Ties: Licensed Fraternity Neckties & Bow Ties collection. The collection consists of ties for the 20 largest fraternities.

“The unique blend of fraternity colors, crests, and lettering gave us lots of room for unique design opportunities,” said Ashley Child, creative director for Bows-N-Ties.

Bows-N-Ties plans to add another 20 fraternities next year, including more designs and styles in addition to ties, Child said.

Bows-N-Ties decided to create the fraternity collection after receiving more and more custom tie requests from fraternities. Fraternity chapters that place group orders will receive a 35 percent discount off the retail price.

Child said the company has seen success with its new collection.

“We have not only noticed an uptick in social media mentions but also seen some fraternities headquarters sending out e-mails to their chapter presidents,” Child said.

The website includes a history of ties, how to clean silk ties, bowtie facts, how to tie different ties and tips for dress codes.

CEO Hendrik Pohl founded Bows-N-Ties in 2009. The company was inspired by Pohl’s father’s German necktie business. According to its website, Bows-N-Ties wants to become the largest online retailer of men’s neckwear in the world. Bows-N-Ties was named #459 in the list of INC500’s Fastest Growing and Most Innovative Companies in America.