Like it or not, we have all fallen for the marketing of online trends. Every other post you scroll past is a subtle, or not so subtle, marketing tactic of influencers and companies. While the effect...

Online makeup gurus have the power to influence online users and sell out even the most expensive of products. However, an unexpected group is being influenced more so than others by the makeup and...

In August, Ruby Franke, a former family vlogger and owner of the now-deleted YouTube channel called “8 Passengers,” was arrested for aggravated child abuse after one of her sons ran to the neighbor...

Social media influencers are all over our timelines. We consume their content on endless loops, generating countless views for these individuals and catapulting them into stardom. Despite the talent...