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The Student News Site of University of Kentucky

Kentucky Kernel

The Student News Site of University of Kentucky

Kentucky Kernel

The Student News Site of University of Kentucky

Kentucky Kernel

Illustration by Akhila Nadimpalli

Online influencing has ruined the shopping experience

Peyton Keyes, Reporter February 8, 2024

Like it or not, we have all fallen for the marketing of online trends. Every other post you scroll past is a subtle, or not so subtle, marketing tactic of influencers and companies. While the effect...

Illustration by Akhila Nadimpalli

Preteens should not be in Sephora

Peyton Keyes, Reporter January 29, 2024

Online makeup gurus have the power to influence online users and sell out even the most expensive of products. However, an unexpected group is being influenced more so than others by the makeup and...

Illustration by Akhila Nadimpalli

Family vlogging has to stop

Peyton Keyes, Reporter October 27, 2023

In August, Ruby Franke, a former family vlogger and owner of the now-deleted YouTube channel called “8 Passengers,” was arrested for aggravated child abuse after one of her sons ran to the neighbor...

@emmachamberlain on Instagram

Influencers deserve to be in the spotlight

Peyton Keyes, Reporter October 2, 2023

Social media influencers are all over our timelines. We consume their content on endless loops, generating countless views for these individuals and catapulting them into stardom. Despite the talent...

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