Attorney General Russell Coleman has started a price gouging hotline in preparation for the upcoming winter storm.

Price gouging is defined as a “grossly excessive charge,” being more than 10% of the price prior to the emergency declaration, that is not related to higher costs to the seller, according to Kentucky.gov.

“During rough weather like this, Kentuckians should only be concerned about their families’ safety, not whether they are being exploited,” Coleman said.

The Office of Consumer Protection will review the complaints to determine whether price gouging has occurred and whether the complaint has accurate information. Many Kentuckians are preparing for the upcoming storm by buying goods.

According to Kentucky.gov, Kentucky’s General Assembly passed legislation prohibiting price gouging nearly 20 years ago, and the Office of Consumer Protection has held several companies responsible for taking advantage of Kentuckians.

Kentuckians who suspect price gouging are being told to report it online or call 1-888-432-9257.