Target debuts most anticipated high fashion line



By Shelisa Melendez

Target opened its doors on Tuesday to thousands of customers across the country, and the online world, for one of its biggest collaborations yet.

Since May — when Target announced its upcoming collaboration with Italian powerhouse Missoni — the fashion world has been sitting on the edge of its seat, drooling over the thought of a more than affordable collection from the iconic zig-zag designer.

Last week, during Fashion’s Night Out in NYC, Target showcased the new Missoni for Target collection at their pop-up store in Bryant Park. The pop-up store was scheduled to open at 6 p.m. that evening, but had a line of more than 250 people by 4 p.m, according to an article on The article also said that people waited hours to enter the pop-up store, and to their disappointment, didn’t have much merchandise to select from once they got in.

“I’m amazed that in 45 minutes, everything was gone off the shelves,” said Angela Missoni, creative director for Missoni, in a Wall Street Journal blog.

Target has previously had collaborations with William Rast (Justin Timberlake’s clothing line), Alexander McQueen and Isaac Mizrahi. However, none have been as highly anticipated as Missoni.

Although prices for Target items range from just $3 to $600, Missoni has strived for the highest quality possible for the collection.

“I love this collection,” Missoni said in  a WSJ blog. “We really pushed Target for maximum quality — more than they’ve ever done.”

The new 400 piece collection, which is available now through October 22 (or until supplies last), consists of everything one could ever imagine: women’s, men’s and children’s wear; house wears, accessories, stationery, hair accessories, patio furniture, luggage and a $399.99 bicycle featuring the iconic Missoni zig-zag pattern.

According to a WSJ article, both Jessica Simpson and Jessica Alba have tweeted about purchasing the fashionable two-wheeler — it must be a “Jessica” thing.

Naturally, the Missoni for Target collection is a rare opportunity for consumers to purchase the high-end designs for less, and surprisingly enough, those who were able to purchase Missoni items long before you or I could don’t mind saving the extra cash.

“It’s become O.K. for the ‘Vogue customer’ to shop at Target, to brag about the fact that they saved money,” said Jeffrey Buchman, professor of advertising and marketing communications at the Fashion Institute of Technology, in a New York Times article.

Just to give you an idea of how affordable this line is, a regular high-end Missoni bikini costs $450, where as the Missoni for Target bikini costs $50 — now that’s what I call bargain shopping!

All items in the Missoni for Target collection are available online and in all Target stores. However, select pieces like the patterned maxi skirt, knit shorts and string bikini are only available online.