Coffee shops go ‘Gilmore’
October 5, 2016
Wednesday was a jumbo coffee morning for “Gilmore Girls” fans across the nation.
As a way to promote “Gilmore Girls: A Year in the Life” streaming in November, Netflix helped coffee shops transform into Luke’s Diner, Lorelai and Rory Gilmore’s favorite place to grab a cup of coffee, for the anniversary of the original series premiere.
In Lexington, both Coffee Times Coffee House and Southland Perk participated.
Netflix sent props to every participating location, including Luke’s Diner coffee sleeves, cups with Lorelai Gilmore quotes, a “No Cell Phones” sign familiar to all watchers of the show and a Luke’s sign for the front of the store.
“We had to get on the same page, especially with attire,” Coffee Times Coffee House employee Kathleen Cowen said.
Coffee Times and Southland Perk employees were clad in flannels and backwards baseball caps, Luke’s signature look. Cowen, a “Gilmore Girls” fan, loved wearing a Luke’s hat.
Before Coffee Times opened, a line formed and fans continued to pour in, even after the coffee stopped being free. Many of the customers also dressed as Luke and a few asked to borrow a Luke’s hat for a photo.
BCTC business freshman Reilly Hewitt, went to both shops to celebrate. She was most excited about “the signs and the atmosphere.”
“Netflix contacted us to host a Luke’s Diner pop-up shop, and being ‘Gilmore Girls’ fans, we jumped on that,” Southland Perk owner Nicole Gifford said.
The event attracted more than just “Gilmore Girls” fans. UK English senior Nathan Petrie said it was a great way to promote local coffee shops.
“Gilmore Girls: A Year in the Life,” will consist of four 90-minute episodes and premieres Nov. 25.