ISC team places seventh, wins best plans book at national competition


William T Young Library

Bailey Vandiver

A team of 13 UK students won best plans book and placed seventh overall at the national finals of the National Student Advertising Competition (NSAC).

The competition was held June 7-8 in New Orleans, and the final rankings were released last week.

Eight teams competed at the finals, but the competition began with 130 schools.

Out of all of those, UK’s plans book was voted the best.

A plans book is similar to a business plan, 2017 graduate Madison Elder said. The book has to include the executive summary, objectives, strategy, budget and more.

Elder said that while the 13 team members shared responsibilities with no official titles, fellow graduate Danielle Mallory put a lot of work into the plans book.

“While the award is for the work of all of us, and we can each be proud of our campaign, we never would have won it without her,” Elder said.

Mallory said that the plans book would not have been finished without her teammates Alexi Mojsejenko and Joanna Sowa. 

Mallory said she is still in shock that she and her teammates won best plans book.

“Nothing compares to how I felt when they called our name,” Mallory said.

Twelve of the 13 team members graduated from UK in the spring. All 13 are listed below:

•Carli Ackerstein

•Laura Brower

•Madison Elder

•Megan Galage

•Alé Gibson

•Bailey Klutts

•Sarah Kosid

•Lauren Kowalski

•Danielle Mallory

•Alexi Mojsejenko

•Garrett Ringler

•Susan Schuldt

•Joanna Sowa

With their overall seventh place finish, UK fell just short of beating their best-ever finish at NSAC, which was sixth place in 2006.