UK’s new BBN Hotels allows fans to book a room and donate to DanceBlue


BBN Hotels is UK Athletics’ new hotel booking websit. Two dollars from every booking goes to DanceBlue. Screenshot taken on Aug. 28, 2018.

Kernel News Staff

UK Athletics announced in a press release Tuesday that the university has opened its own hotel booking website for UK fans. 

On, those looking to travel to Lexington for a home game or follow the team to away sites can book hotel rooms, and donate to pediatric cancer research in just a few clicks, the release stated.

For every room booked through the site, $2 will be donated to DanceBlue, UK’s annual dance marathon that fundraises money for the Golden Matrix Fund—which helps support pediatric cancer awareness and research.

“DanceBlue is incredibly grateful to have the support of the Big Blue Nation in our fight against pediatric cancer,” DanceBlue Overall Chairman Tyler Ward said in the release. “Simply by reserving rooms through BBN Hotels, Wildcat fans will help to impact the lives of the more than 200 patients that we serve each year at the DanceBlue Kentucky Children’s Hospital Hematology/Oncology Clinic.”

According to the release, JMI Sports and VisitLex joined UK Athletics in its partnership with Hotels for Hope  a hotel inventory manager that helps their clients “extend their digital eco-system, capture valuable consumer data, create incremental revenue streams and increase attendee experience.” Hotels for Hope has donated over $800,000 to nonprofits.