Kentucky football’s week-long Times Square ads cost $16,000 total


Kentucky Wildcats running back Benny Snell Jr. (26) high fives fans as he walks by. UK football players and coaches greeted fans during Cat Walk before their game against Vanderbilt on Saturday, October 20, 2018 at Kroger Field in Lexington, Kentucky. Photo by Michael Clubb | Staff

Bailey Vandiver

Most of the state of Kentucky has been keeping a close eye on the Kentucky football team for a couple of months now.

This week, visitors to Times Square are watching the Wildcats, too. 

Kentucky football announced via Twitter on Monday that Kentucky football ads will be running on the screens in Times Square this week. 

The team is running three different 15-second spots throughout the week, according to Guy Ramsey, director of strategic communications for UK Athletics. UK gets 15 seconds out of every 80, he said. 

The total cost for these ads is $16,000, which came out of Kentucky football’s marketing budget. 

“Our football players have worked exceptionally hard to have the incredible season they are having,” Ramsey said. “We believe our job is to tell as many people as possible about their achievements and we saw this as a great opportunity to reach a huge audience.” 

Ramsey said these ads were also a way to promote the Kentucky players who are up for national awards.

“We want to make sure the people who decide those awards are well aware of the Kentucky Wildcats,” he said. 

Kentucky, No. 11 in the AP poll and just announced as No. 9 in the current College Football Playoffs ranking, will face Georgia, No. 6 in both the AP and the current CFP ranking, this Saturday, Nov. 3, at 3:30 p.m. at Kroger Field.