The Student News Site of University of Kentucky

Kentucky Kernel

The Student News Site of University of Kentucky

Kentucky Kernel

The Student News Site of University of Kentucky

Kentucky Kernel

Yard signs line a sidewalk outside White Hall Classroom Building on Wednesday, April 13, 2022, in Lexington, Kentucky. Photo by Jack Weaver | Staff

Branding a university: The story of UK’s marketing materials

Emily Girard April 14, 2022

Whether they are promoting vaccine incentives, student events or the university to prospective students, promotional materials are omnipresent on UK’s campus. Designing, printing and distributing these...

Former Penn State quarterback Will Levis watches a play at Beaver Stadium.

Will Levis’ Finance degree has prepared him for NIL era

Barkley Truax July 27, 2021

Some student-athletes are struggling with marketing themselves in the NIL era, but in the case of Will Levis, his background in finance and support group around him has given him a grasp on what it means...

environmental fridays

We should fight the evil of greenwashing

Brianna Stanley October 19, 2018

Sustainability sells. Sixty-six percent of global consumers state that they would be willing to pay more for products that are environmentally friendly. My first reaction? Amazing! Wonderful! Bring on...

Adrienne Poole takes a photo with Grace after a fashion show for Down Syndrome of Louisville on April 11, 2018; both were models in the show.

Miss Kentucky Adrienne Poole: A voice for those who fell between the cracks

Arden Barnes April 20, 2018

Miss Kentucky woke up on the ground outside Bowman’s Den ready to take a hot shower, with a heavy heart for those in Lexington who sleep outdoors nightly and thankful that she only did it for one night. UK...

Shoppers line up outside Fayette Mall for Black Friday shopping on Friday, November 24, 2017 in Lexington, Kentucky. Photo by Arden Barnes | Staff

Local shoppers go to extremes for Black Friday deals

Rick Childress November 24, 2017

Deal-hungry masses braved the cold for hours outside Fayette Mall during the morning leading up to Black Friday."I actually came last night around 11'o clock," said Jayden Pennington, who was first in...

Load More Stories