Flirty Pop: Diet Coke launches chic bottles

By Shelisa Melendez

­­Diet Coke is becoming a little more fashionable and slim with its new runway look.

Chanel creative director Karl Lagerfeld has announced his second collaboration with Diet Coke. The new Diet Coke campaign is called “Coca-Cola Light.”

In 2010, Lagerfeld launched a similar campaign with the company, but has decided to come back for yet another fashionable bottle design.

“I loved what we did last year, but I will love 2011 even more,” Lagerfeld said in a Cosmopolitan UK article. “I’m delighted about this collaboration.”

Diet Coke threw a party for Lagerfeld on Thursday in Paris in celebration of the upcoming campaign. The new ad campaign models are 22-year-old Canadian model Coco Rocha, who has walked runways for Marc Jacobs and Anna Sui, 21-year-old Jamaican model Jeneil Williams, who’s appeared in Teen Vogue and Love magazine, and 24-year-old American model, Heidi Mount, who has been in ad campaigns for Chanel and Prada.

According to a Vogue UK article, this weekend Mount called the police to her Manhattan apartment alleging that her hair stylist husband, Shawn Mount, had a knife and was threatening her. Although that is neither here, nor there, let’s hope she’s alright. Back to business…

The new “Coca-Cola Light” bottles are to die for! A total of three bottles are included in the limited edition collection, and can be paired with an optional collector’s box (perfect for any fashionista).

The new bottles offer a slimmer look and are laced with pink accents … lots of pink! Along with pink stripes and designs, Lagerfeld’s signature silhouette (including his ponytail, of course) and pink cap are a part of the new design as well.

According to a New York Post article, Lagerfeld, 77, lost nearly 100 pounds in 2001, crediting a diet of stewed vegetables and Diet Coke.

I’m not quite sure if that diet plan sounds most appetizing, but hey, to each her own.

“It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day,” Lagerfeld said in a New York Post article.

According to, bottles will be available later this year and can be purchased individually, as well as a set in an exclusive prism-shaped box.

Besides the fact the new bottles are pretty in pink and designed by the Karl Lagerfeld himself, the drinks are also sugar-free!

Any fashionista knows you can’t go wrong with this fashionable drink.