In the Internet age, everyone is a potential celebrity. Social media platforms like Vine and Twitter give everyday people the chance to become the next big thing, even if only for a day. Dresses, animals, or babies ­— anything can go viral.

In June 2014, 17 year-old Kayla Newman posted a video on Vine, which was the birth of the phrase “on fleek.” The original Vine posted by Newman, who goes by “Peaches Monroee,” online has since been deleted, but reposts on Youtube have gathered more than 500,000 views.

As time passed, Newman began to fade back into the depths of the Internet along with countless other over-night celebrities.

Flash forward to 2016, on Feb. 15, the world seemingly stopped again, as people across the world watched a boy named Daniel Lara get complimented by his friend Joshua Holz for his shoe choice over and over and over again.

The video has over 321,000 retweets on twitter, and many reposts of the video on Youtube have reached more than 1 million views.

One may have expected Lara and his friend to have the same trajectory as Newman, with “Damn Daniel!” being this week’s version of “On Fleek.” But this is nowhere near the case.

In less than one week, the “Damn Daniel” video has had two unique filters on Snapchat, and has led the friends to the Ellen DeGeneres Show.

Oh, and not to mention, Lara has received a lifetime supply of Vans. Not Holz, whose newly popular quote, “Damn Daniel, back at it again with the white vans,” is basically the lifeline of the video, but Lara, the kid who just accepted compliments.

Unlike Daniel and Josh, Newman received almost nothing for her contribution to the culture. The phrase “on fleek” has been used in songs by Nicki Minaj, has been used by companies such as Revlon, and has even been used several times on the Ellen DeGeneres Show.

In fact, besides Newman making and selling her own shirts that include the phrase, she probably hasn’t seen any donations or money come her way. Even in 2016, the phrase “on fleek” is still thriving, which is a trend that most viral videos do not follow, so why not treat her like Daniel?

With Lara receiving a lifetime supply of Vans, is it wrong to expect the same for Newman? Should Revlon send her a lifetime supply of mascara so her eyebrows can stay “on fleek?”

Someone who helps a company sell products should receive some type of reimbursement for the endorsement. It seems unfair to reward Lara for being viral for a week, while Newman introduced a phrase that has been used by popular artists and corporations for over a year.

Savon Gray is a journalism sophomore.

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