The social media app, Yik Yak, announced Thursday that a significant portion of their team would be laid off. This news bodes ill for the app as it suggests that the popularity of the app is rapidly declining after hitting its peak in 2014.

The app made it to No. 3 on the iOS app charts in 2014, when it was most popular, but has since dropped to No. 447 according to an article by Business Insider. 

Does anyone even use yik yak anymore or whatever happened to that?

— Tarek Herschleb (@HTarek8) October 9, 2016

Yik Yak was widely popular among college students almost solely because of the anonymity it offered. Users could post messages that other users in the area could see without attaching their name, which appealed to many students.

However, this anonymity allowed negativity, vulgarity and cyber-bullying to spread among users, which could have contributed to the app’s drop in popularity.

Another cause of this drop is that usernames have become mandatory, threatening the anonymity that once made the app unique.

Yik Yak was so popular last year at school, this year someone could post their Credit Card number and no one would know

— Chase Galbraith (@cgalbraith44) November 30, 2016

“It used to be used for good laughs and anonymous compliments and even as a campus news source,” said Brigid Duffy, a junior at the alma mater of Yik Yak creators, Furman University. “The creators also used to visit campus and bring us a ton of stuff, but now it’s pretty much completely lost its footing here.”

Read the full report by USA Today College here.