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By Alexis Gray
Sitting on the “stoop” at 287 S. Limestone and watching UK fans head down to Rupp Arena on game days in a sea of blue has been a common occurrence for the past three years at Oneness clothing boutique.
The urban clothing store team, which has marketed its original apparel to the die-hard bleed blue fans of the Wildcats, can now see its own merchandise in the blue crowds.
“We’ve been designing and selling our own Kentucky gear for the past two years,” said Joe Staley, co-owner of Oneness. “We want to make clothes that are different from the standard UK apparel.”
The phones have been ringing off of the hook ever since former Wildcat John Wall wore the “All Cats Everything” T-shirt, which Oneness released almost a year ago, at the televised 2011 Big Blue Madness scrimmage, Staley said.
“We have a bunch of celebrity friends that are helping us spread our brand … it’s all about growth and timing,” he said.
“The ‘All Cats Everything’ tee has caused a buzz all over the Internet and locally,” said Lexington disc jockey Warren Edwards — also known as “WarrenPeace” — who works at the boutique.
“It’s a dope concept, simply original,” said Edwards, who described it as “just enough urban to appeal.”
Reactions to the T-shirt reached Twitter instantly after fans spotted the shirt on Wall, but Oneness has even more UK-themed apparel.
“We’ve sold a ton of “CATS” hats, it was the first Kentucky-themed piece we designed,” Staley said.
Staley said after its release to the public, the “CATS” hat has been copied by local UK brand distributers and also chain stores, but it’s easy to spot an authentic.
Recently, the “All Cats Everything” design was even copied by a chain store, Staley said.
“It’s going to happen,” Staley said. “Now, we’re starting to do more intricate designs in our gear.”
The difference between the original Oneness “CATS” hat and a fake one is an authentic “CATS” hat has “Oneness” stitched across the back and the others do not.
Staley said that “All Cats Everything” and UK apparel will be, “much more than a one and done,” and fans can expect to see more from Oneness in the near future. He said, specifically, fans can look forward to designs that will include hand-drawn cartoon styles and something for the infamous UK v. U of L rivalry matchup on Dec. 31.
Fans can find merchandise at allcatseverything.com.
if you go
What: Oneness UK Apparel
When: Monday – Saturday 11 a.m. to 7 p.m.; Sundays 1 to 5 p.m.
Where: 287 S. Limestone