The Ford F-150 is now the official sponsor of UK Athletics. Here’s the full release from UK.

LEXINGTON, Ky. – Tradition, toughness, and success come to mind when thinking of University of Kentucky Athletics.  Those terms also describe the Ford F-150 Truck, America’s best selling truck for 34 consecutive years.

Ford has brought these two together as they are proud to announce their sponsorship of UK Athletics making the F-150 the Official Truck of UK Athletics.  “Ford is proud to add more blue behind the Big Blue, as the official truck of UK Athletics,” said Rob Reynolds with Ford.  “Ford dealers throughout the Commonwealth are excited that Kentucky Football Saturdays are now built Ford Tough.”

The new sponsorship agreement, brokered by IMG College, includes:  new graphics on the Commonwealth Stadium ribbon boards, game sponsorships, marks and logo rights usage, TV, radio, print and online advertising as well as the Official Truck designation for the F-150.

“We’re thrilled that the F-150 is the official Truck of UK Athletics,” said J.P. Miller Jr, president of Paul Miller Ford in Lexington. “With 34 years of truck leadership, we’re proud to carry such outstanding inventory from Ford Motor Company.”

“UK Athletics is proud of its long-standing relationship with Ford and is pleased that the Ford F-150 is now the official truck of UK Athletics,” said Mitch Barnhart, University of Kentucky director of athletics.  “Both Ford and Kentucky Athletics are best-in-class brands working hard every day to get even better. The Kentucky Wildcats and the Ford F-150 are natural partners.”

Fans will get their first look at the new partnership between Ford and UK Athletics at the Wildcats’ first home football game of the 2011 season on September 10th.

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